Alec Leggat

Alec Leggat

Fundraising for Photographers

Interactive Seminar - £10

Saturday 8th June (16:30 until 18:00) @Space Studios, Mare Street.

with Alec Leggat

Fundraising is a mystery for many photographers. Getting ready to apply for a grant or put together a crowdfunding campaign can be very daunting. This seminar will help you get to grips with the basic ideas you need to know about before you sit down to write that grant application or design a marketing plan for your crowdfunder. You will gain skills in project planning and insights into how to communicate about your work in an effective way. This is an interactive, participatory seminar so there will be plenty of opportunity to share your experience, ask questions and gain insights into successful fundraising. 

The workshop will cover

  • How we work together – are we competitors or co-operators?

  • Alec’s story – how one person combines photography and fundraising

  • Matching need and interest - The basic fundraising concept of understanding and matching your need with the funders’ interests.

  • Personal values and knowing who you are

  • What is a project and why it is essential to have a plan?

  • Communicating about your work – language, media and storytelling 

  • What is crowdfunding and how is it similar to and different from grant funding?

  • In short - tips and tricks for getting ready to raise funds

What happens next?

Participants can access project planning tools and resources including budget formats, Gant charts etc. We will also discuss practical ways of supporting each other to raise funds for personal projects.

Alec Leggat is Associate Director of Red Pencil, a London-based consultancy providing communications, marketing and fundraising services for not for profit organisations. Over the last 30 years he has worked as a photographer, photo gallery director, lecturer in higher education, gallery education officer, programme manager for an anti-child trafficking project and in various fundraising positions in NGOs and local charities in London. As a fundraising consultant he has helped many arts organisations, health charities and human rights NGOs to plan and deliver their fundraising strategies. He writes occasionally on the connections between photography and broadcast media and the not for profit sector.

Alec is a mentor on the Small Charities Coalition’s mentoring scheme.